YouTube advertising is growing leaps and bounds every month. You must have noticed when watching YouTube videos that some ads can be skipped after a few seconds while others can be watched all the way through. These two options: to skip and non skip are available in our popular in-stream ad format. Skip or True View ads allow the user to go directly to your content after 5 seconds. You can also use Display ads which appear to the right of your video or Overlay ads which appear as a transparent overlay on the lower portion of your video. It has become a highly effective venue for accessing massive audiences through online advertising. With all the same targeting features that Google offers for its search mediums, it offers the same with YouTube. We can target video ads directly to a specific age group, interest, location or keyword. This feature provides an efficient way to give life to your brand by showing dynamic video ads to your exact targeted market. Our team comprises of creative and artistic people who employ state of the art of YouTube marketing strategies that are at par with effectiveness and excellence.
Video Ad Formats
In AdWords, you can create compelling video ads with TrueView ad formats. With TrueView ads, you don't pay for random impressions or maybe they see it. Viewers have to choose to watch your video or there's no charge. With TrueView in-stream ads, you pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with your video, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and company’s banners. Unlike cost-per-click or cost-per-thousand impressions pricing, you won't need to pay every time your ad is shown. While video content for TrueView ads must be hosted on YouTube, TrueView ads can appear on both YouTube and other publisher sites in the Google Display Network for desktop computers and high-end mobile devices.
It's a win-win
Viewers see videos they're curious about, and you get more views from an audience you know are interested. Because you choose what you want to pay for a view, you get the right audience at the right price. Unlike cost-per-click (CPC) pricing, you don't need to pay every time when your ad is shown.
Full Freedom to Customize
You can also run videos longer than 30 seconds, so you can experiment with different formats. You can try longer product demos, customer testimonials, or how-to video demonstrating your product in action.
TrueView ads can appear on both YouTube and other publisher sites in the Display Network for desktop computers and high-end mobile devices. Note that video content for TrueView ads must be hosted on YouTube.
Benefits of YouTube Advertising
- See directly who watched your ad as oppose to guessing.
- Target a direct market and eliminate the groups you don’t want your ads to be shown to.
- YouTube videos let you create unique brand experiences and express your business personality.
- Transparency with marketing dollars. Only pay when someone watches a video for more than three seconds.
- Its a great way to introduce a new product or build excitement about an upcoming release of your product.