Pay Per Click Management

Pay Per Click Management

Want to fasten your leads? Join PPC today! We work firmly to optimize your PPC account and achieve your goals.

PPC Freelancer is a highly qualified PPC expert’s team who dedicated to developing the most cost-effective Pay per Click campaigns for your business. Our PPC Management is the ongoing process of building, maintaining and analyzing online advertising campaigns at Google AdWords, Bing Ads, and Facebook Ads to raise your business and provide more leads. Our PPC expert’s management services help you get better ROI from your Pay per Click marketing campaigns. A Pay per Click (PPC) marketing is a very effective way to promote your company website, but only if your campaigns are well set up, optimized and managed by experts.

Pay per Click means that you will pay only for the number of times your ad has been clicked by a user. Although this might sound like a simple ballgame, but its not, and this is where our expertise comes in and runs the most optimized campaign for your company. With almost eight years of experience we know how to get your Pay per Click campaign more profitable. We modify our Pay per Click services to meet each client’s needs. We’ve developed our own unique methodology for managing campaigns from the small start-ups to very large established leaders in their sector. Our PPC management services packages for every size of business and budget. Regardless if your business is local, regional and national or global, we have very affordable PPC management packages to fit your business and budget.

Our PPC Management Process

If your business relies on PPC advertising to drive customers to your website, then our PPC service offer everything you could possibly need to cost-effectively managed and optimize your campaign.

Our PPC strategy for your business will most likely include designing an optimized campaign structure, creating a high potential keyword list, ad copy, ad creation, increasing your quality score and landing page design with optimization. Our Pay Per Click experts also take up a great deal of creativity and innovation while determining the appropriate strategy to make your PPC campaign effective.

These are following step-by-step process, to elaborate how potentially PPC experts give effort.

Discussion with Client and make Strategy

We’ll discuss your project, target audience, top competitors and campaign goals. Understand the company, brand/product and how that fits into the larger picture. We will then roll out a customized strategy unique to your business alone. After we all feeling relaxed inside about the prospect of working together, and gets to work either building out a new campaign or optimizing your existing campaigns. All your PPC reports should include optimization and recommendation that illustrate how you’ll increase leads and improve your cost per lead.

Discuss Goals with the Client

Ideally, you’ll have discussed goals before you kick off the campaign, and structured your campaigns accordingly. Although our PPC team is professional knowledgeable and experienced in the industry enough to know which techniques are effective, we don't even begin to organize your marketing campaign without a clear understanding of your goals and objectives for the process.

Accounts Creation

For those looking to try Pay Per Click marketing for the first time, get started on the right foot with a new PPC account built by the PPC Essentials team. The foundation of your PPC account plays a vital role in performance, so make sure your account is setup and well optimized around your marketing goals that is crucial for success. The way we structure your PPC account allows you to control how you want your ads to be triggered and when and where you want them to appear. Not having a well-structured account is like attempting to drive a car that’s not properly assembled - accidents are prone to happen.

Analysis of Keyword Competition

The competition for a keyword can vary depending on how popular keyword is used and industry competition. We'll ensure you’re targeting the most appropriate keywords and not wasting a penny. We use sophisticated ability ensuring you cover the full search landscape but avoid the areas which aren’t right for your business. Keywords are a crucial component of a successful Pay Per Click marketing campaign, that’s why our experts fully evaluate the competition and determine the most relevant and effective keywords for your industry.

Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. Learn how 'who, why and what' can increase your conversion. Write compelling, clickable PPC ads that are highly relevant to the keyword/search query and your intended audience. Maintain a high degree of relevance between your ads and corresponding landing pages. Effectively organizing your keywords can have powerful effects at every level of your search marketing results. Strong keyword groups make it much easier to write effective, targeted PPC ad copies and we create optimized landing pages. All of these practices can work to increase both traffic and conversion rates. They also have a positive impact on your quality score, which lowers your overall cost per action.

Landing Page Design & Optimization

The most important part, its where all your traffic lands. It’s important that your landing pages speak exactly to the point of the traffic that’s hitting your landing pages. If there’s any lack of clarity in how your landing pages speaks to customers then you’ll miss out an opportunity. A well designed landing page is the crucial component of your PPC campaign. The average PPC ad has a title and two lines of copy. That may be enough space to entice a "bite" but the landing page is solely responsible for making the sale. When composing your landing page, get to the point and support the message from your PPC ad. Whatever is promised in the PPC ad should be prominent on the landing page. In some cases you can link your PPC ad to a page in your website but, never link to the home page. The home page is way too general to be relevant to the visitor's search.

Campaigns Optimization

Once your campaign is live then we continuously watch and understands your audience and taking action to improve your campaigns has never been easier. PPC freelancer provides you with a comprehensive solution to understand every metric of your campaign, as well as how to optimize it. To make sure your account is on track to meet the goals you've established, our PPC experts immediately identify what’s results with our side-by-side comparison which highlights the best and worst combination for each campaign experiment. Once our PPC experts understands what your goals are, we’ll base a suggestion on the best metric; cost per conversion, cost per click, cost per like, cost per engagement, design your landing pages to be highly relevant, and so on. Our PPC experts also discover the conversion tracking, Google analytics, Ad Copy, increase quality score, CPC & Budget that put impacts. Our company analyzes and fine-tune your campaign on a daily basis to ensure constant progress and efficiency.

Improving Quality Score

For Pay Per Click marketers, Quality Score is the key to a successful paid search marketing campaign. However many PPC advertisers find it a frustrating and confusing metric to fully figure out and to master. Quality Score is a dynamic variable assigned to each of your keywords that essentially affects your ad rank and the cost per click.

CTR Improvement

Click-through rate, or CTR, is one of the most important metrics you can measure in paid search. A high CTR (Click through rate) is vital to the success of your paid search advertising campaigns, because it tells Google that your ads are attracting clicks. This is an indication that you’re providing a good user experience for people using Google and helping them find the products and services they want. PPC click-through rate (CTR) refers to the percentage of people that click on your PPC ad out of the total number who view it. A high PPC click-through rate brings more visitors to your site, but traffic isn't the only benefit. A high CTR also indicates that you're focusing on the right keywords. When you're targeting the right audience and getting clicks on your sponsored ads.

Below are 4 tips to increase your CTR:

Dynamic Keyword Insertion

With dynamic keywords insertion your keyword is automatically inserted into your ad. This is particularly useful when you have a number of closely related keywords as they can trigger the same ad without losing their individual relevancy.

Increase your Bids

The amount you bid on any keyword can affect the position of your ad appears on the results page. Increase your bid and it will move your ad into a higher position. Usually, ads in the higher positions are clicked on more often. After a couple of days, review your changes. If your keyword does not show a higher number of conversions or is costing you too much, then lower your bid slowly.

Split Test your Ads

Write two types of diffrent ads for each ad group. Google will automatically rotate your ads. After a few days, remove the ad that is under performing.

Highlight your Unique Selling Proposition (USP) in your Descriptions

Include some features in your descriptions that will keep you separate from online crowd, like money back guarantee, offer price, free delivery, deal of the day, certain product features etc.

Bid Management & Strategy

Bid management is one of the more complicated areas of PPC marketing. Especially for newer advertisers, the prospect of bid management raises all kinds of questions: How often should I be doing it? What kind of time range should I be looking at before I change my bids? Are the first-page bid estimates accurate? Can I trust Google to manage my budget well if I use AdWords automated bidding to save time?

Our PPC experts handle bid management more effectively and efficiently. Here we go!

• Don’t bid more than you can afford.
• Bidding methodology is based on needs, budget and scale.
• Experiment with different types of bidding options.
• Know when to intervene on automated bid management.
• Try Enhanced CPC bidding if you have enough conversion data.

Weekly Reporting

Finally, once a week, we will email you a report detailing the past 7 days of account activity from your PPC campaigns. It will also compare your new week to the previous week so you will be able to see campaign progression. Also, along with this report you will get to know complete scenario of your PPC account and we will work together to help improve your PPC results.

Maximize Security

Your security on the web is a priority for us, that’s why we go an extra mile to ensure your information is fully accessible by you and other authorized users, as well as protected from any unauthorized users. To further enhance security, our company also changes passwords every quarter.

Weekly Reporting

Finally, once a week, we will email you a report detailing the past 7 days of account activity from your PPC campaigns. It will also compare your new week to the previous week so you will be able to see campaign progression. Also, along with this report you will get to know complete scenario of your PPC account and we will work together to help improve your PPC results.

Maximize Security

Your security on the web is a priority for us, that’s why we go an extra mile to ensure your information is fully accessible by you and other authorized users, as well as protected from any unauthorized users. To further enhance security, our company also changes passwords every quarter.

Benefits of Pay Per Click Advertising

Pay Per Click advertising is the greatest direct response medium ever created.

Immediate Search Visibility & Fast Result

Pay per Click advertising is a fastest way to get traffic and leads on your website and it’s cost effective too. Organic SEO campaigns take months to develop, nurture and yield results but a PPC campaign gets you an audience within hours. You get results and sales much more quickly. PPC is perhaps the fastest way to run an advertising campaign and get instant results.

Reach the Right Audience

When running a PPC campaign you choose where and when your ads will appear based on a number of factors including keywords, website, device, location, time and date etc. The flexibility that allows you to segment your market and bring your products and services in front of the targeted potential customers.

Easily Targeted Local Customers

PPC is highly effective for local search. People searching using their mobiles, ipad or laptop for products or services in their area or region can see your ads, click on them and get details on how to reach your store. As per Google 75% of people are more likely to visit a store if they find it in the search results. If they don’t see your ad then most probably will click on your competitor’s ad and you just lost a customer.

Flexible Budget Options

When it comes to PPC there are no budget restrictions. You choose how much to pay for a click and how much budget to spend for an ad or campaign. As mentioned above since everything is measurable you can easily analyze if what you are spending results in profit or a loss and decide accordingly. As a rule of thumb if a campaign is profitable you can safely spend more money until you reach your maximum ROI. There is no minimum ad spend when it comes to either Google, Yahoo, Bing or Facebook Ads, so you only need spend what you’re affordable with.

Increase Sales & your return on Investment

You are paying pay for PPC only when your ad is clicked, it’s easy to manage costs, track conversions, and determine to get best ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and campaign results can be tracked comprehensively. Although PPC (Pay per Click) drives visitors to websites and attain marketers view that must ensure to continue to nurture and develop a lasting relationship with them.

No dependency on SEO or Google Algorithmic changes

One major weakness of SEO is that Google always change algorithms from time to time. When that happens, sites that have been optimized in one way can lose rankings. But with PPC, you're assured a solid stream of visitors, no matter what changes Google and the other search engines make.

Free Branding Exposure

You can use PPC to target keywords related to your business so that people searching for those keywords will constantly see your ads. Although general keywords will not generate more sales, indirectly they help you to increase brand awareness and establish your business as an authority and leader in your industry. The great thing about this, only paying per action is that you get all the additional impressions of your brand for free. This makes PPC campaigns a useful complement to traditional branding campaigns. But of course, it’s not without its risks. With poor management, you can end up spending a lot of money on your ad budget; get tons of visits but still end up with no returns to show for it.

Complete PPC Transparency

No long term contracts monthly basis services which gives complete PPC transparency

All of our work is done completely within your PPC accounts. We just take care of everything while you're keeping an eye on us. The work we do and the accounts always stay with you and your business, with or without PPC freelancer. We understand that PPC accounts and their history at Google AdWords and others are a business asset for each of our clients, and at PPC freelancer we keep it that way. Your campaigns are always fully accessible, transferable and funded directly. Our goal is to create a long-lasting system that will return huge ROI for you business without any difficulty so you can realize a final exit strategy with your company.

Why is PPC better than SEO?

PPC can be better for short term wins.

The main advantage of PPC is that you can review results soon, you will appear on the top pages of Google and any other search engines you advertise on within an hour. If your current ranking is very low and you need to boost your business and web traffic towards your website fast and quickly then PPC would be fit for you. If speed and profit are the top two aims of your online marketing strategy, PPC is always going to be the best form of online advertising. With PPC you can target a range of required keywords and create individual ad copies with ad extensions, help you to convert users immediately, giving PPC the stronger conversion rate. You can also split test multiple landing pages on the same keyword so you can see which is going to be convert better.

Also PPC remarketing enables you to target users who are more likely to convert. For example, you can create follow-up offers for people who abandon your shopping cart. Another tactic is to create seasonal campaigns to target users who have previously converted. With SEO, the objective might be to do with branding, making connections, building authority and trust, etc. But with PPC, the objective is always to sell / to generate more conversions, leads and if the outcome doesn’t meet the objective, we can easily