AdWords remarketing is a cost effective way to broaden your reach, bring potential customers back to your website, target users that have already visited your website, driving them towards a conversion. Not all visitors are ready to buy at the first time they see your display ad, website or email. Remarketing allows you to follow up with users who have previously expressed interest in your ad. We can configure the remarketing ads to be displayed only to visitors who did not convert (i.e. enquire, purchase sign-up, etc.) at your website. “Similar audiences” is another powerful feature in remarketing ads that can be deployed to further improve the campaign performance. Enquire now on how to use remarketing ads to your advantage!
We develop highly-focused and effective remarketing campaigns to help you keep in touch with users who have:
- Visited your website
- Similar audiences to your visitors
- Signed up for a newsletter
- Engaged with you online
- Searched for relevant keywords
- Email remarketing to abandoned cart/checkout visitors
Benefits of Remarketing Campaign
Remarketing is a right way to remain engaged with a visitor after they visit your website. You can effectively target them with relevant ads and offers as they browse a variety of other websites that are a part of the Google search network or Google display network. There are a lot of things you can do to drive traffic to your website, but every user is different and it can be difficult to optimize your landing pages to facilitate a conversion. So, what happens to potential clients who might have been interested in your services but wasn’t ready to pull the trigger? If you aren’t aware, remarketing is a service provided by Google that allows you to target an audience who has already visited your website; you might lose your customers. Let’s check out these five benefits of a Google AdWords remarketing campaign.
Even if the user is not in a position where they are currently looking to purchase a product or contact your company for a service, Remarketing ads are great for brand awareness. Showing multiple ads to user that is currently only researching your industry makes them more likely to remember your company when they are ready to purchase further down the line.
The main advantage of Remarketing campaign is that the ads are targeted to only be shown to people who have already visited your website. Unlike standard Pay Per Click ads, which are shown based on keywords, these ads are shown purely to visitors of your site. This means you can target users that are further along the customer journey. They’ve already done some research on your website, and are more likely to generate a conversion.
If you’re already running another PPC campaign, you might be surprised to find out that Remarketing is actually cheaper than traditional paid ads, despite being so targeted. Many of the remarketing campaigns we run for our clients typically cost up to a third less than the overall campaign, and generate a good percentage of conversions.
Higher Conversion Rates
With AdWords remarketing campaigns, advertisers see a very low (CTR) Click through rate as ads are shown on websites where people aren’t necessarily searching for a product or service. When people are searching on Google, they are actively looking for answers to questions or to buy, so the CTR is often much higher.
Specific Site Selection
With AdWords remarketing, you can review which websites are performing the best in relation to click through and conversion rates. If you have a website serving your ads, and it is sending users who aren’t converting, you can prevent your ads from being served there. By only serving your ads on websites that are relevant to your business, you are more likely to improve your return on investment.