Lead Generation PPC
The biggest cause of business failure is lack of sales. The most frustrating thing that you may experience as a business owner. Even if you have the best of products or the most efficient services to offer, without valuable leads your business will not be generating any sales. This of course will affect your profit and your bottom line. Our lead generation team knows exactly how to drive fresh, qualified leads to your business. We actually enjoy the challenge of generating leads in PPC. Our experienced PPC team can develop and optimize your lead generation campaign to bring in qualified leads for your business. Pay Per Click is almost the exact reverse of SEO. PPC is a great strategy for acquiring new leads and customers for your business. PPC allows you to track the ROI of your campaigns right down to the exact keyword driving the traffic, which allows you to attribute dollar amounts to each keyword, showing its overall monetary value to your business. It also allows you to tailor your message to each stage of the buyer cycle in relation to the products and services you’re selling. This allows you to use the terms and language your potential prospects are searching for, helping you to increase conversions and sales down the line.
PPC Quick Wins for Lead Generation
Ad extensions (Sitelinks, Location Extensions & Phone Numbers)
Ad extensions are a type of ad format that show extra information about your business. Some can be added manually and others are automated. If you have a high quality campaign and are appearing in the top 3 positions you can take advantage of this by adding in sitelinks. Ad extensions can help improve the CTR of your ads. Sitelinks extensions are additional links in your ads that directly take customers to specific pages on your website. This allows you to promote certain products, services, or sections of your website and take potential customers to exactly the information they were searching for. When you enable location extensions, you can choose to show the address of your business location that is closest to the customer and also include a local phone number. You typically use location extensions to provide an address and local phone number associated with a local location. Using call extensions, you can provide a phone number that is not associated with a particular location, but it’s appropriate for all locations where your ads display.
Your Content Should Match your PPC Advertisement
Generating leads with PPC has to do with tailoring your landing page content and copywriting to the message you use in your ad. Online users who clicked or responded to your PPC advertising because they want more information about a product or a service that your ad was telling about. They would expect that the landing page they will eventually be brought to after clicking on your ads will provide them with the perfect answers they need. If your ad focuses on a certain keyword or topic, it should be expected that your landing page should provide more information about that particular keyword or topic. Don’t let visitors to wonder whether they have arrived at the right web page or not. They would expect something more about the keyword or topic and would definitely be turned off if your landing page content entirely talks about something else. Your landing page should be the logical continuation of your ad, not something totally irrelevant.
Optimize Your Lead Generation Form
The contact or lead generation form that you have included in your landing pages is created for one particular but very important purpose, and that is to collect important information about a web page visitor and convert them into valuable leads. That is why it is very important to have your forms designed with lead generation as its primary focus. It would not be wise to add embellishments on your forms as these would only create distractions for site visitors. Avoid including form fields that would ask a bunch of questions that are really not that relevant enough for your purposes.
Adding Negative Keywords Quickly
Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment (ROI). Adding negative keywords to your Google AdWords campaign is one of the simplest ways to:
- Narrow your campaign's focus
- Eliminate wasteful spending
- Weed out irrelevant traffic
- Increase your Quality Score
- Improve your overall ROI
Adjust Bids Based on Cost Per Conversion
Use a filter on the Keywords tab to find keywords with costs per conversion above your benchmark or limit. Lower the bid of every keyword above your benchmark by 10%, and give it one week. If any of that still above the benchmark, lower their bids by 30%. Give it one more weeks, and then decide whether keywords are even worth keeping.
Benefits of PPC for Lead Generation
- Track ROI down to the penny
- Attract visitors who are looking for what you offer
- Achieve immediate keyword rankings and traffic
- Bid on various stages of the funnel
- Control the message for each funnel stage
- Know more about your leads and their behavior>
- Grow your database of leads and market to them with other methods
- See what people are searching for and craft your message to their needs