PPC Training

PPC Training (Google AdWords) Online & Offline

We have years of experience in all facets of PPC services and we are always ready to teach and gear up you to the same level. Ramp up your skill set and learn PPC with our experts. Our PPC training service is a great way of exploring the knowledge with you and makes you an expert PPC person and teaches you how to set up and navigate your PPC account. Pay Per Click (PPC) advertising campaigns are a most effective way to maximize website visibility on key search engines. But PPC markets are becoming highly competitive you need an effective strategy or else you are going to throw your money away.

Our PPC marketing course covers the essential modules of a successful paid search campaign, exploring best-practice tools and techniques from writing ad copy, bidding strategy, effective analysis of competitors and many more important things. Our AdWords training courses have been designed by our PPC professionals based on the successes of this hard work to help you get the most from AdWords and Pay Per Click ad campaigns. By the end of the course you will pursue the ability to set up, launch and optimize PPC campaigns very effectively and will be very confident to run these campaigns based on your business goals. This course includes:

• What is AdWords? How Does it Work?
• What are the Benefits?
• Defining Strategy & Terminology
• Account/Campaign/Ad-Group Creation
• Keyword Methodology
• How to Write Effective Ad Copy
• How to Improve Quality Score
• Landing Page Optimization
• Bid & Budget Management
• How to Optimized the Campaign
• What is the Use of Negative Keywords
• Dynamic Keywords Insertion (DKI)
• Display Network, Shopping Ads & Remarketing
• Conversion Tracking, Analytics
• Using AdWords Tools
• Benefits and Drawbacks
• Performance Analysis & Reporting

Who should Attend?

This course will show you how to evaluate and fine-tune your PPC strategy to improve click-through and conversion rates, as well as review and expand your search term sets to maximize performance. You'll also learn how to track effective results to maximize ROI through accurate measurement and analysis. This course is ideal for marketing professionals with a basic understanding of the fundamentals of PPC and looking to get further involved into and maximize their traffic to the business.

• Calculate the return on your advertising
• Refine your strategy so more leads turn into conversions
• Evaluate and analyze your key phrases to improve your copy
• Understand keyword performance analysis, additions & deletions
• Understand the importance of using landing pages in campaigns
• Learn how to increase your click-through-rate (CTR)
• Use powerful bid management tools and reporting techniques to maximize ROI
• How to setup and use remarketing campaigns, which often have the highest ROI

How much does it cost?

• 199$ for offline training (available in Dubai, Bangalore & Lucknow)
• 149$ for live online training through Skype (available in Dubai, Bangalore & Lucknow)