Keyword research isn’t only about finding keywords to get visitors to your website, but about finding the right keywords to attract the right visitors, we research keywords to place your ads in-front of customers who are searching for your products. Keyword research is crucial for your success with AdWords advertising. Our PPC expert’s team spends a lot of time in researching effective keywords relevant to your products and services and examines their projected costs. The keywords you select will be the building blocks for your ad groups, and are a determining factor in how your ads perform, where and when they will be shown. When thinking about which keywords to include in your campaigns, it is important having a good idea of what you are trying to accomplish with your ad, as well as who exactly you are trying to target. Below are fundamental components of effective keyword research:
Understanding Keyword Relevance
Specific keywords that are relevant to your product/service with a defined meaning are critical to the success of your campaign(s). You will learn how to choose the most effective keywords for your specific business.
Keyword Match Types
You can choose between several keywords match types with your keywords to help control which search queries show your ads. Keep reading to become familiar with the different match types and in which situations it is best to use which match type.
Keyword Mining with Search Query Reports
Keyword mining involves identifying relevant and popular keywords for your specific website. AdWords’ search query report (SQR) shows you exactly what search queries people used that caused your ad to show. This can help you find new search terms that you may want to use as new ad groups and keywords. It will also help you filter out terms that are not relevant to your business that you can add to your negative keyword list.
You can add certain keywords to a negative list to prevent your ads from showing for key terms that are irrelevant to your business. This helps you refine your ads to target to the most relevant potential customers.
Keyword Planner Tools
One of another great resource for keyword research is the Google AdWords Keyword Planner tool. This valuable tool helps to take much of the guess work out of choosing the best, most targeted and relevant keywords on which to focus. You can view the search volume and traffic estimates for keywords you’re choosing, and can even see the difference of these estimates between varying keyword match types.
Keyword planner tools, the new tool have an entire suite of features that will help you such as: