Ad Copy Writing & A/B Testing
Pay Per Click advertising is the most effective platform of digital marketing. It can also be one of the most expensive ongoing costs in a campaign. Therefore, there’s key that you test your ads on a regular basis, to make sure that you aren’t skipping your conversions, through the flaws. We do split test to our ads to maximize performance, while our PPC experts’ monitors its performance and work to improve the overall cost per click and quality score. Through A/B Testing for PPC, we can test the working of campaign and find solutions to any obstacles. Because PPC advertising usually consists of small and large banner ads, text is only the whole thing so we’ll test for headlines, graphics, call-to-actions, keywords, and product descriptions. Through directing A/B tests on your pay-per-click ad campaigns, you’ll have better results if you follow these simple guidelines:
- Test early and test often
- Test your ad variations simultaneously to minimize time-based factors that might skew your results
- Only test one thing at a time so you can pinpoint what is affecting the success of your ads
- Make sure you let your tests run for long enough to collect enough results to get accurate results
- Pay attention to the hard data you collect, rather than your “gut instinct”
Deciding What to Test
PPC marketing is one of the constant productive processes through split tests of every aspect of your campaign. Which includes the testing of your keywords, ads, ad groups, and landing pages so you can target your accurate demographic about what they need to be fixed? Mostly, you’re going to test one or more of the following four things:
- The headline
- The body text
- The link
- The keywords the ad displays for
The headline is the main part that will show up as a link (in blue) in search results. This is created to reflect whatever is being offered. It should be short, to-the-point, and include the keyword being searched for if at all possible.
The body text is the same as your page’s description Meta tag in organic search results. It should give a proper indication of what you’re offering to your searchers, and what they’ll get if they click on your link.
Where your ad links have as much impact on a conversion as the ad itself contains. Frequently, people want their ad to link to a landing page or product page, not to your home page (unless you only sell one of the products, and your home page doubles as your landing page). You might also consider having a link to a mini-site designed specifically for PPC campaigns.
What are you testing for?
If you’re only going to emphasis on CTR ratings or you want to focus on your whole conversion process. If you’re focusing for your PPC campaign is to raise awareness, then click-through will be best suit for your match. But mostly, people are likely to find the highest converting ads. You may find that few keywords have high click-through rates in compare to conversion rates, it’s because people uses those specific terms to collect information only.